In 2015, a field team from GIA visited the Indian city of Jaipur to capture the full scope of its gem and jewelry industry: colored stone cutting, wholesale trading, jewelry design, manufacturing, and retail. The authors documented the current state of the industry from a manufacturing as well as a business perspective. The results substantiated many of the team’s prior assessments but also brought to light recent developments with far-reaching effects. The impact of vertical integration, consolidation, globalization, and jewelry television retail far exceeded expectations. Once known as a colored stone manufacturing center, Jaipur has rapidly climbed the value chain into jewelry manufacturing and retail by successfully incorporating experience and tradition with technology and innovation.